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8 places that show off the magic of a winter sunrise

The city of Bordeaux does city life and culture so well, it’s highly unlikely you’ll have any desire to leave. Yet its enviable location – on the banks of the coffee-brown Garonne River, a stone’s throw from the Gironde Estuary and Bordeaux – is enough to pique the curiosity of every urban explorer.

Find inspiration for your next Reel

We find ourselves in an era of paradox. On one hand, AI promises unparalleled efficiency and limitless potential for creatives. On the other, it threatens to spawn a masterful new generation of cookie-cutter designs that could spell the end of many creative careers. So which is true? And how do we reconcile these two contradictory perspectives?

I’ve been talking about AI for a while. In my 2018 and 2019 Design in Tech Reports,¹ I talked about its growing design applications. The response—if any—was minor. Perhaps this was because AI and its capabilities were still fairly nascent, and the technology had a long way to go before it could truly replace design jobs. Fast forward four years, and the topic is unavoidable. The ChatGPT revolution is upon us. And with that, designers worldwide are taking strides to “speak machine.”² They’re learning how to collaborate with AI, training long language models with datasets and fine-tuning their outputs to better align with the designer’s visions—effectively bridging the gap between human creativity and the computational capabilities of AI. Designers do so fully knowing that any magic that they create with this technology may then be easily repeated, with or without them.

Find inspiration for your next Reel

We find ourselves in an era of paradox. On one hand, AI promises unparalleled efficiency and limitless potential for creatives. On the other, it threatens to spawn a masterful new generation of cookie-cutter designs that could spell the end of many creative careers. So which is true? And how do we reconcile these two contradictory perspectives?

They’re learning how to collaborate with AI, training long language models with datasets and fine-tuning their outputs to better align with the designer’s visions—effectively bridging the gap between human creativity and the computational capabilities of AI. Designers do so fully knowing that any magic that they create with this technology may then be easily repeated, with or without them

“ We find ourselves in an era of paradox. On one hand, AI promises unparalleled efficiency and limitless potential for creatives. A static image can only convey so much, so when you build something ”

Find inspiration for your next Reel

We find ourselves in an era of paradox. On one hand, AI promises unparalleled efficiency and limitless potential for creatives. On the other, it threatens to spawn a masterful new generation of cookie-cutter designs that could spell the end of many creative careers. So which is true? And how do we reconcile these two contradictory perspectives?

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